welcome to the baking cup {once again}

Posted on November 2, 2011 by thebakingcup

hi! how’s your ~~summer~~ autumn going? hopefully you are sipping hot cider and eating everything pumpkin!

it’s been forever since i’ve been here but i do have a good excuse. this summer i dedicated all my free time {which is almost non-existent} to many great aspects of the baking cup. which i know will pay off in the near future.

besides perfecting new flavors, part of my other time was spent with a graphic designer to bring the baking cup to life. see, when you taste any of the custom sweets i make, you can definitely savor the baking cup. but it doesn’t end there. it goes beyond taste. it’s about the brand standing behind all the flavorful, exquisite, made from scratch custom desserts you happily enjoy! and that’s why i’ve been absent. i’m not done branding the boutique by any means. but it’s a start.

details such as colors, layout, design, shape, style and most importantly, developing a brand that screams “the baking cup” are time consuming. in a perfect world, i would have only worked on the branding 24-7. but you and i know that it’s never that way :)

let me introduce you to the baking cup {once again}. or. if you are visiting for the first time, well, welcome and thanks for stopping by!

i appreciate all of your feedback, as you are the reason why i blog, bake and do what i do.

xo!

the baking cup logo

the baking cup business card

the baking cup web banner

the baking cup letterhead

so. what do you think? yay or nay?

leave me a comment with your answer !

introducing a new friend

Posted on May 10, 2011 by thebakingcup

yes. the baking cup has a new friend. well. i would say they’ve been best friends lately.

you and me are all excited because it’s 70 degrees {average} outside. and. feel. well. like eating everything light.

hmm. light it’s not a great word. i don’t like diets and that word reminds me of it. and. i don’t think you like it either.

it’s all about balanced meals throughout the day, right?

ok. instead of light. let’s say flavorful and fragrant. what do you think? it’s that a little better? i think so :)

the baking cup has been delivering tons of orders lately. and. let me just say that i’m a happy human being!

these orders include flavors that. i. myself. have. never. heard. before.

but. i will tell you more about that later this week.

lemon and the baking cup are pretty close together. that much. that. they are falling in love.

why? hmm, i found out that lemon it’s a top pick & a favorite among the baking cup lovely clients.

even this tweet from @al_winmill was about the lemon-lime and swiss merengue buttercream cupcake i delivered to my tweep @katpinke :)

if you don’t follow them on twitter. you know what you have to do {hint: click the links above}

lemon tweet

lemon-lime & swiss merengue buttercream by the baking cup

photo courtesy of alec winmill { @al_winmill }

sweet packaging

Posted on May 1, 2011 by thebakingcup

after several weeks of searching for an earth-friendly packaging – but cool looking – i came across a website that sells kraft boxes for pretty much everything {baking wise} under the sun.

they are: pretty. chic. simple. all i wanted !

i get to the site. and. of course i proceed to order the boxes right away thinking they’re going to be on time for a few orders i already had lined up.

hmm. well. it was not the case.

the boxes took way tooooo long to arrive.

and some of my lovely clients were given acrylic transparent boxes instead.

you know. the ones that you see at the grocery store? not. pretty. at. all.

but since i’ve had them, my sweet clients have been able to enjoy their cupcakes in style.

the box can also hold a two-layer six inch cake. convenient. right? :)

which reminds me. the baking cup will also be baking these cakes for any occasion.

cupcake flavors

Posted on March 31, 2011 by thebakingcup

you know when you are surrounded by say: babies, brides, teachers, coworkers, sweets {me!} or some sort of subject all day, every day and need a break?

well, i don’t. hence the “me” right next to sweets above.

see. i’m constantly thinking about baking, sweets and desserts. new flavors, new baking gadgets, new {custom} recipes. new this. new that.

it never ends. and i love it that way!

here are some of the baking cup latest creations. enjoy.

vanilla strawberry cupcakes

chocolate peanut butter

vanilla lemon custard cream

vanilla nutella cream

red velvet

facebook & the baking cup

Posted on March 10, 2011 by thebakingcup

well. this is probably one of those shameless plugs you have to do just because.

it’s okay. i’m not ashamed. it’s called “shameless” for a reason.

before i even started the blog i went ahead and created the baking cup facebook page. so. i can say that i’ve been facebooking for a while.

but has gotten to the point that i maintain the fan page with some mobile uploads and posts. and. i’ve forgotten about posting photos or interacting more. however, in my defense, interaction, or lack of, it’s twitter’s fault :)

and to be honest. facebook is like flickr on steroids. don’t get me wrong. i love flickr. i just think that if you can centralize your fans, comments and photos, why not use one medium, right?

you can visit the baking cup on facebook and experience all of our flavors.

oh, and i just posted tons of photos, too. not the mobile type. the real deal.

brownies with chocolate whipped cream frosting by the baking cup

the baking cup

Category Archives: branding

sweet packaging

cupcake flavors

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